In this episode of the Digital Missions Podcast, host Justin Khoe interviews 21-year-old fitness coach and content creator, Hannah Roy, who integrates her Christian faith into her online fitness coaching. Hannah shares her journey from a general fitness influencer to a niche Christian fitness coach for women, highlighting how her decision to center her content around modesty and faith significantly grew her platform. She discusses the challenges of handling online criticism, the importance of maintaining her convictions, and the balance between faith and fitness content. Hannah also reveals strategies for acquiring brand sponsorships and building genuine relationships with her audience. The episode emphasizes the impact of integrating faith into various professional endeavors and encourages listeners to follow their passion while seeking divine guidance.
Using Faith and Fitness to Spread the Gospel: A Conversation with Hannah Roy
In this episode of the Digital Missions Podcast, host Justin Khoe interviews 21-year-old fitness coach and Christian content creator Hannah Roy. They discuss how she integrates her faith into her fitness coaching, sharing her journey of moving from a focus on aesthetics to promoting a holistic, Christ-centered approach to health.
Hannah shares about her viral 'modesty series,' the hate comments she receives, and the importance of niching down her audience. They also delve into her experiences working with brands, her strategies for landing sponsorships, and the spiritual transformations she witnesses in her clients.
Throughout the conversation, they emphasize the significance of pursuing one's passion in a way that honors God and impacts others positively.
00:00 Introduction to the Digital Missions Podcast
00:41 Meet Hannah: The Christian Fitness Coach
01:15 The Modesty Series: A Turning Point
03:43 Navigating Online Criticism
08:23 Balancing Faith and Fitness
14:08 Starting as a Content Creator
16:49 Securing Brand Deals and Sponsorships
23:33 Effective Brand Research and Pitching
24:15 Using Social Media for Brand Collaboration
25:23 Crafting the Perfect DM for Brand Outreach
26:50 Income Streams for Content Creators
29:22 Online Fitness Coaching: Tools and Techniques
30:11 Integrating Faith into Fitness Coaching
32:00 The Importance of Niche Marketing
38:34 Balancing Content Creation and Personal Passion
43:31 Spiritual and Physical Transformation Stories
47:51 Final Thoughts and Advice for Aspiring Creators
Follow Hannah: https://www.instagram.com/hannahroyfit/